Ülker is a Turkish multinational food and beverage manufacturer based in Istanbul, Turkey. Its products are exported internationally, to 110 countries. Ülker’s core products are biscuits, cookies, crackers, and chocolates, although it has expanded to other categories.
Ülker received the “Candy Company of the Year in Europe” award from the European Candy Kettle Club in 2004. In December 2007, the company acquired Godiva Chocolatier from the Campbell Soup Company for $850 million.
|Founded||22 February 1944|
|Murat Ülker (Chairman)
Mehmet Tütüncü (CEO)
|Products||Baby food, coffee, dairy products, breakfast cereals, confectionery, ice cream|
|Revenue||₺7.803 billion (2019)|
|₺1.154 billion (2019)|
|₺905 million (2019)|
|Total assets||₺12.792 billion (2019)|
|Total equity||₺6.800 billion (2019)|
Number of employees
Ülker was founded in 1944 by Sabri and Asim Ülker, two brothers whose parents immigrated to Turkey from Crimea, commencing operations in Istanbul as a small bakery. A factory was opened in 1948. Ülker expanded in the 1970s to exporting to the Middle East market, chocolate manufacturing, and packaging. By the end of the 20th century, Ülker was manufacturing margarine, vegetable oil, and dairy products. In 2002, Ülker diversified into carbonated beverages and in 2003 added Turkish coffee, ice cream, and baby food to its product range. One of its more important products is Cola Turka, introduced into the Turkish market in 2003. The advertisement of Cola Turka featured actor Chevy Chase, and according to local sources Coca-Cola cut 10% off its prices due to the success of the Cola Turka launch.
Parent company Yıldız Holding employed more than 41,000 people and was the fifth on the list of the most successful manufacturers in Turkey in 2001. Ülker sales reach $1.5 billion internationally.
Turkey’s long established, strong, domestic national brand: Ülker
‘Ülker’, one of Turkey’s long-established, strong, domestic national brands, has a history dating back to 1944. Founded by the late Ülker brothers, Sabri and Asım in Eminönü’s Nohutçu Han, the strength of the Ülker brand has grown throughout time to the present day. Representing both the traditional and the future at the same time, Ülker is a brand that proudly adapts to the sociological and economic developments of the society where it was born, such that, Ülker’s renewal and change are like a never ending-journey.
Ülker is at the very heart of society, accompanying happy family moments and feelings of trust, sincerity, and closeness. Ülker’s communication channels with its consumers are always open, and it prioritizes the principles of transparency in all its activities.
With its corporate culture, which is always looking for the newest and the best, Ülker has adopted the principle of fulfilling its promise of production quality for its consumers and stands out not only with its promises but also with its actions. With its emphasis on innovation, it continues to set standards in the sector in all areas of its business, from production to technology, and from R&D to innovation.
All brand research performed so far reveals that people of all ages have memories and stories about Ülker. Some remember the happy moments they’ve had with Ülker products from their childhood to the present, and others are discovering current brand tastes. The values attributed to Ülker by consumers and society make the brand unique. Ülker is careful to think like the young, keep abreast with young people and determine its roadmap with the knowledge of what young people want.
Known for its biscuits in its first years, Ülker has brought consumers chocolate products, wafers and chocolate since 1970; cakes, milk, and vegetable oils since 1990; and products in different fields such as kitchen products and beverages since the 2000s. Ülker has also contributed to the development and maintenance of many subsidiary brands in the market as well as its main brand.
Today, hundreds of brands grow under Ülker’s main brand to reach consumers. These brands all stand strong in the food sector, sharing Ülker’s values and offering a wide range of products from biscuits to chocolate, from sweets to chewing gum, and from vegetable oil to coffee.
Since 1944, the corporate culture and principles established under the Ülker name in industry, management, marketing, trade, advertising and relations with society make Ülker more than a brand.