It will integrate Google apps into its cars. Ford and Google announced that they are collaborating to provide mobility services and accelerate Ford’s transformation plan. According to the statement, Ford chose Google Cloud as a cloud provider to take advantage of Google’s expertise in data, artificial intelligence (AI), and machine learning (ML). As part of the six-year collaboration, integrated Google applications and services will be provided by Android in the future Ford and Lincoln model, including all price levels, from 2023. Ford and Google announced that they had formed an exclusive strategic partnership to accelerate Ford’s transformation strategy and increase the connected vehicle experience.
According to the statement, Ford will also use Google Cloud as a cloud provider to leverage Google’s expertise in data, artificial intelligence (AI), and machine learning (ML). As part of the 6-year partnership, integrated Google applications and services on Ford and Lincoln vehicles will be supported by Android from 2023. Acting with an innovative approach, Ford and Google also announced that they would establish a new joint working group called Team Upshift. The new formation, which brings together the two companies’ knowledge and skills, will offer data-based solutions that accelerate Ford’s transformation and take the personalized consumer experience to a whole new dimension. Ford noted that these innovative solutions include developing new shopping experiences when purchasing vehicles for customers, generating new purchase offers based on data and more.
It is an innovation that will offer its users a unique experience and modernize our business. It also creates its power,” he said. Google and Alphabet CEO Sundar Pichai said, “For nearly 120 years, Ford has been leading the automotive industry with innovative solutions, from the first assembly line to the most up-to-date driving assistance technologies. To accelerate Ford’s transformation and provide automotive technologies that keep people safe and connected on the road. We are proud to offer Google’s advanced artificial intelligence, data analytics, computing, and cloud platforms.
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